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When Did We Forget?

When Did We Forget?

The EPD network
ALDA – European Association for Local Democracy, Article 19, CaraDem, Catholic University of Portugal, CFI – Agence Française de Développement Médias, Club de Madrid, Demo Finland, Democracy Reporting International, DIPD – Danish Institute for Parties and Democracy, EDGE – Experts in Democracy, Governance and Elections, elbarlament, Election-Watch.EU, European Exchange, Free Press Unlimited, Kofi Annan Foundation, MEMO 98, Netherlands Helsinki Committee, Netherlands Institute for Multiparty Democracy, People in Need, The Oslo Center, Westminster Foundation for Democracy.

The EPD network
ALDA – European Association for Local Democracy, Article 19, CaraDem,
Catholic University of Portugal, CFI – Agence Française de Développement Médias, Club de Madrid, Demo Finland, Democracy Reporting International,
DIPD – Danish Institute for Parties and Democracy, EDGE – Experts in Democracy, Governance and Elections, elbarlament, Election-Watch.EU, European Exchange,
Free Press Unlimited, Kofi Annan Foundation, MEMO 98, Netherlands Helsinki Committee, Netherlands Institute for Multiparty Democracy, People in Need, The Oslo Center, Westminster Foundation for Democracy

These values don’t defend themselves.
Watch. Share. Speak up.
Because forgetting is not an option.
#WhenDidWeForget
These values don’t defend themselves.
Watch. Share. Speak up.
Because forgetting is not an option.
#WhenDidWeForget

When we forget to play fair

When we forget
to play fair

74%

of the world’s
population
lives in
autocracies

92

autocracies
worldwide
compared to
87 democracies

44

countries are
experiencing
democratic
backsliding

20

years of
continuous
democratic
decline

The EPD network calls for a return to the fair playground. In an era where conflicts and geopolitical interests lead governments to prioritise military defence and economic growth over democratic values, the EPD community gathers stories to show that supporting democracy is not charity. It’s strategy.

The EPD network calls for a return to the fair playground. In an era where conflicts and geopolitical interests lead governments to prioritise military defence and economic growth over democratic values, the EPD Community gathers stories to show that supporting democracy is not charity. It’s a strategy.

People protesting against Ukraine's invasion. Photo by Bruno on Unsplash.
Until the 28% becomes 100%

Have you ever wondered what it would be like to live under authoritarianism?

Many don’t need to imagine. Today, 72% of the world’s population lives under autocratic rule.

Here’s what it looks like: journalists and activists targeted by smear campaigns, civil society tracked and silenced through surveillance, human rights organisations branded as “foreign agents” and cut off from funding, and democracy defenders killed for standing up for their rights.

Living in that 28% is what allowed the EPD network, alongside other civil society organisations, to help shape the European Democracy Shield — pushing for a more ambitious framework, including its extension to EU candidate countries. The Shield has not yet passed its final vote, and a lot remains to be done.

•••
Being born into the 28% isn’t the finish line for the EPD network. It’s the reason to protect democracy from those who want to harm it.

People protesting against Ukraine's invasion. Photo by Bruno on Unsplash.
”It’s just a post”

62% of people globally say it’s becoming harder to know what’s true online.

A single social media post showing false information may seem harmless, but together, they undermine your freedom of expression, access to reliable information, and right to free and fair elections.

A healthier online space is not about controlling what people can say. It is about making platforms accountable and protecting people’s ability to access reliable information and participate in democratic life.

Until the online space is truly safe and democratic, the work of organisations like Penplusbytes are essential. During Ghana’s 2024 elections, Penplusbytes used AI to detect 38 cases of election-related disinformation and reduced the time needed to respond to false claims from 4 hours to just 47 minutes.

•••
The EPD network works to protect the online space from disinformation, because democracy should not depend on who controls the narrative.

People protesting against Ukraine's invasion. Photo by Bruno on Unsplash.
Every ad funds a platform

More than 19,000 cases of pro-Kremlin disinformation have been documented across Europe.

When companies advertise, they don’t just buy market visibility. They also help shape which media outlets can thrive — and, ultimately, the information environment we all rely on.

Following Russia’s full-scale invasion of Ukraine, Serbian civil society organisations BFMI and CRTA identified TV Happy as one of the country’s leading sources of pro-Kremlin disinformation. Lidl subsequently stopped advertising on the channel.

When civil society has the freedom to investigate, expose evidence and speak out, change becomes possible.

•••
The EPD network gives civil society the tools to protect democratic debate and challenge practices that can harm it.

IN OVER 150 COUNTRIES

In over 150 countries

This initiative would not have been possible without the people who helped shape, challenge and bring it to life.

To all EPD members, for contributing to the conversations and supporting the ambition behind this initiative. A special thank you to CFI, who believed in the idea from the beginning — supporting the brainstorming and development process and helping make the initiative possible financially.

To the EPD Management Team, for being the brains behind the operation: challenging the ideas, shaping the direction and helping turn an ambitious concept into something concrete.

To the EPD Communications Dream Team, and especially Gwennaëlle, Adriana and Sara, for the endless thinking, coordination, problem-solving and care that went into making this happen.

To the whole EPD Secretariat, whose quiet, everyday work behind the scenes made space for this campaign to come to life.

To the children and their parents who trusted us and took part in the film. Thank you for lending us your voices, your curiosity and your time — and for helping us ask a simple but important question: when did we forget?

And to MOJO Agency, for bringing an ambitious creative concept to the table, for believing in the purpose behind this campaign, and for building such a trusting and open partnership with us. We are especially grateful for opening the door to MOJO 4 GOOD and investing additional time and expertise to help make this campaign stronger.

This is a collective effort — and that is exactly how democracy should work.

  • Credits

    “74% of the world’s population lives in autocracies”, “92 autocracies worldwide compared to 87 democracies”, “44 countries are experiencing democratic backsliding” | Source: V-Dem Institute, Democracy Report 2026

    “20 years of continuous democratic decline” | Source: Freedom House, Freedom in the World 2026

    Until the 28% becomes 100% | Photo: European Commission

    “It’s just a post” | Photo: DW Akademie via Flickr(CC BY-NC 2.0) and enhanced with AI

    Every advert funds a platform | Photo: Jeroen Akkermans via Flickr(CC BY-NC-SA 2.0) and altered with AI

This initiative was developed with the co-financial support of the European Union under the Nets4Dem project.
Its contents are the sole responsibility of the European Partnership for Democracy and do not necessarily reflect the views of the European Union.