- 2024
- 2025
- 2026
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Political Advertising Regulation
Establishment of an Ad Repository under the Political Ads Regulation
In recent years, the rise of new digital technologies, from social media platforms to generative AI, has posed new challenges to democracy and elections. For this reason, EPD has been working on investigating the impact that digital innovation can have on democracy and how EU policies can be the most effective in tackling the risks posed by new technologies.
Three important files shaping digital democracy are now in force in the EU: the Digital Services Act, the AI Act and the Regulation on Political Advertising. But this is just the start of a long journey. On this timeline, you can explore all the key dates, deadlines and events that will make these files fully effective.
Establishment of an Ad Repository under the Political Ads Regulation
After a 3-year legislative procedure, the EU’s Regulation on Transparency and Targeting of Political Ads (TTPA), a set of new rules to regulate political ads, was published in the Official Journal and entered into force on 9 April 2024. This marks the start of the implementation period, with all rules to become fully applicable only in 2026.
The EU’s Regulation on Transparency and Targeting of Political Advertising will become fully applicable as of October 2025, with the exception of the establishment of the ad repository. From this date, online political ads will have to be identified and labelled as such, with information on targeting criteria, sources of funding and their link to election or referenda.
In April 2026 the Ad Repository under the Political Ads Regulation will have to be fully established. This will collect political ads to increase transparency for researchers, journalists and other experts on broader political ads campaigns.
Do you want to know more about our work on Digital Democracy? Contact our Digital Policy Manager at [email protected].
Our work on these files is funded by Civitates and the Open Society Foundations.
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