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Public Letter concerning state advertising in the European Media Freedom Act

With the vote in the plenary of the European Parliament on the European Media Freedom Act just around the corner, the state advertising provision under Article 24 still remains a challenge as it does not require full and meaningful transparency from authorities when allocating public resources to media service providers. Therefore, we and other 14 organisations call for: 

  1. No reintroduction of the “1 million inhabitants” threshold for publishing information regarding state advertising.
  2. An EU-wide online database of state advertising that is easily accessible.
  3. Full inclusion of emergency messages in the concept of state advertising.
  4. Regular and mandatory reporting obligations for authorities, the result of which must be available to relevant independent and accountable regulators.

Monitoring of state advertising and state aid allocation.