With the vote in the plenary of the European Parliament on the European Media Freedom Act just around the corner, the state advertising provision under Article 24 still remains a challenge as it does not require full and meaningful transparency from authorities when allocating public resources to media service providers. Therefore, we and other 14 organisations call for:
- No reintroduction of the “1 million inhabitants” threshold for publishing information regarding state advertising.
- An EU-wide online database of state advertising that is easily accessible.
- Full inclusion of emergency messages in the concept of state advertising.
- Regular and mandatory reporting obligations for authorities, the result of which must be available to relevant independent and accountable regulators.
Monitoring of state advertising and state aid allocation.