There is an urgent need to make elections more inclusive, representative and transparent in Europe. This includes endorsing the spitzenkandidaten principle, ensuring the equality of suffrage rights, the right to vote and inclusiveness of persons with disabilities, improving the overall accessibility of elections, and reforming political party and campaign finance. In line with the EU’s external election observation activities, the EU should establish and promote enabling mechanisms for citizen election observation of European and Member States’ elections in line with international principles and regional commitments. As for the integrity of the democratic debate and political campaigning online, the main structural reform needed is universal transparency of all online advertising, from targeting criteria to the amount spent per campaign. Measures to limit microtargeting of political ads, preventing it from happening without a valid legal basis, are also crucial. The European Cooperation Network on Elections has an important role to play in coordinating between Member States on all of these issues.