The EU’s Regulation on Transparency and Targeting of Political Advertising (TTPA) came into application on 10 October 2025. Its aim is to promote open and fair political debate and elections by creating transparency around political advertising in the EU. Under the new framework, advertisements must be clearly labeled as political, and include information on who is funding them, the amounts spent, and details on how the ad is promoted.
However, the regulation currently applies a very broad definition of “political advertising”, potentially affecting a broad spectrum of CSOs’ activities that can be considered as political, such as advocacy and fundraising campaigns, and having a concrete impact on their communication strategies.
Adding to the complexity, most online platforms that provide political advertising services have decided to withdraw from the EU market for political ads, including Google and Meta. To fully assess the regulation’s impact on CSOs, it is also necessary to consider these companies’ internal policies and initial approaches to implementing the TTPA.
Do you work for a CSO and/or publish paid-for ads on Facebook, Instagram or Youtube? Do you want to know if the Regulation on political advertisement may affect your content? Go through our cheatsheet for a quik and practical answer.
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