EPD are thrilled to welcome Osservatorio di Pavia to the Community of Practice. The Osservatorio is a non-profit institute of research specialised in media analysis at the theoretical and empirical levels. Its main objective is the safeguarding of social, cultural and political pluralism in the field of mass media through the elaboration of methodologies of research and analysis applied to media studies.
In partnership with the University of Pavia, the Osservatorio developed a quantitative methodology for the observation and the analysis of political communication in the mass media. This methodological effort has led to a long-term co-operation with Rai – the Italian public broadcasting service – for which the Osservatorio di Pavia has been carrying out media monitoring activities since 1994.